Photo credit: Sherif Sadek (Egypt) Description: Abdel Rahman El Gamal
The photos show the process of smoked catfish in an attempt to study the market potential of the smoked product. African catfish enjoys desirable production characteristics especially its high growth rate and the extreme tolerance to the adverse environmental conditions. However, the marketing of African catfish is not as hoped. The reason of the low-moderate consumer acceptance to catfish goes to negative image of major segment of consumers on catfish as they may believe –by mistake- that these fish are caught from bad/polluted habitats. This faulty assumption is based on the high tolerance and ability to survive in environments that are usually devoid from other fish species. The added value products (e.g. smoked) as well as product labeling is believed to provide an avenue for promoting the consumption and production of catfish in Egypt. The outcome of the taste panel of this smoked trial is encouraging and could be useful towards the commercialization of smoked catfish.
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